Designing for Harmony in a World Full of Noise

In today’s digital world, more isn’t always better. I believe design should simplify, not overwhelm—bringing alignment, story, and intention to the forefront of your brand.

Hi, I’m Prayag & Here’s what I questioned, realized, and reshaped.

Recently, a question struck me—what is the impact I truly create through my work? As I reflected, I realized that design done without intention becomes just a visual—beautiful, maybe, but empty. This shifted something in me. I reoriented my approach—not to design for attention, but to design for meaning. Today, I work with brands, founders, and organizations who value clarity, care, and story. Together, we build brands that feel aligned, grounded, and worth remembering.

800

% +

repeat collaborations

490

brands designed with intention

150

creative collaborators

sectors served

History

An Engineer Turned Designer & Strategist

My journey began in engineering—where I learned how to solve problems, think in systems, and build with precision. But something was missing: soul, story, and creativity. That search led me to design.

Today, I bring both worlds together. I approach branding with the structure of an engineer and the sensitivity of a designer. The result? Work that’s not only thoughtful and intuitive, but also strategic, scalable, and built to last.

Lets Collaborate