Mihir Group is a Pune-based real estate brand with a legacy of building thoughtfully designed residential and commercial spaces. Their focus isn’t just on construction—it’s on creating environments that blend comfort, usability, and long-term value. As their brand matured, the team sought to establish a digital presence that mirrored the same clarity and elegance seen in their spaces.
Challenge
What set this project apart was not a lack of vision, but the difficulty in finding someone who could translate that vision into design. The client had a well-defined aesthetic preference—minimal, elegant, and structured—and had struggled to find a creative partner whose design sensibility could match theirs. Previous attempts had fallen short, either leaning too flashy or too generic. This required a designer who could intuitively understand their visual language and bring a sense of calm clarity to the brand’s digital and offline expressions.
Our solution
My approach began with attentive observation—understanding not just the business, but the client’s personal taste and sensitivity to design. What emerged was a visual language that felt both grounded and refined. I developed clean layouts, minimal color schemes, and typography choices that spoke of quiet confidence. From company profiles and project brochures to a curated social media presence, each asset was created to serve both form and function. The tone across platforms remained consistent: experienced, elegant, and never loud. This alignment helped Mihir Group finally achieve the visual cohesion they had long been seeking.
300
x
Increase in Engagement
500
%
Faster Page Load Times
400
%
Growth in Conversion
Visual Style Guide Creation
To maintain consistency, I created a focused set of brand templates and assets that reflected the group’s design preferences. These included layouts for digital and print materials, social media templates, and visual content structures tailored to real estate communication.
#D98A46
#F5F0EB
#6C757D
#C6B8A6
#8B735B
#384160
Typography
PP Mori
Heading Font
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789!@#$%^&*()_+
Sparklabs transformed our digital presence with their innovative strategies and expert team. Our engagement and sales have skyrocketed. We couldn't be happier with the results. Highly recommend their services!