- UI/UX Design
- Graphics Design
The client
Hixaa Technologies is a forward-thinking tech company with a strong emphasis on innovation and scalability. When they approached me, they were clear about one core requirement—their logo had to visually represent the idea of infinity, not as a separate symbol, but as part of their name. The brief was to create a brandmark that felt modern, precise, and mechanically grounded, while staying simple enough to be memorable and scalable.
Challenge
Incorporating a universally recognized symbol like the infinity loop into a typographic wordmark can be deceptively complex. The challenge wasn’t just aesthetic—it was structural. The design needed to feel engineered, not ornamental. It had to evoke a tech-forward personality, with no reliance on clichés, while preserving the natural flow of the brand name. Hixaa wanted a logo that would carry their brand’s message of limitless innovation with elegance and technical sharpness.
Our solution
The final logo was built as a custom wordmark, integrating the infinity symbol into the final two letters of the brand name. The infinity loop flows naturally from the lowercase “a,” giving the logo a unique signature that’s both intentional and subtle. Every letterform was crafted with chamfered edges, echoing the angular language of machinery and precision tech. This approach gave the mark a clean yet structured feel—perfectly aligning with the brand’s futuristic and system-driven identity.
Increase in Engagement
Faster Page Load Times
Growth in Conversion
Visual Style Guide Creation
To ensure long-term consistency, we delivered a fully-documented brand manual outlining every element of their identity system. This included color hierarchy, typography selection, layout systems, and social post formats. We also created reusable visual blocks and templates for LinkedIn, pitch decks, and project updates—ensuring the in-house team could manage future communication without dilution.
Sparklabs transformed our digital presence with their innovative strategies and expert team. Our engagement and sales have skyrocketed. We couldn't be happier with the results. Highly recommend their services!
