- UI/UX Design
- Graphics Design
The client
Samal Buildcon is a construction company built on the strong foundation of Shri Shankarrao Samal’s legacy—a legacy defined by trust, discipline, and a deep connection with people and community. As the next generation stepped in to carry forward the vision, they wanted to ensure that the legacy was not just remembered but thoughtfully communicated. Their aim wasn’t to modernize for the sake of being modern, but to evolve the brand while staying anchored in values that had stood the test of time.
Challenge
The construction industry is often dominated by transactional branding—focused on specifications, projects, and scale. But for Samal Buildcon, the real challenge was more nuanced: How do you bring generational wisdom into a digital space without losing its emotional depth?
The brand needed to feel strong yet humble, experienced yet approachable. They sought a presence that could connect with both stakeholders and community audiences, especially on platforms like LinkedIn, where thought leadership and digital credibility are key. The challenge wasn’t creating noise—it was creating substance, clarity, and quiet strength.
Our solution
Our approach began with understanding the family’s story and how it shaped the company’s philosophy. We translated this into a brand narrative focused on trust, continuity, and generational insight. Visually, the brand identity was kept clean, grounded, and elegant—avoiding overly corporate aesthetics in favor of something more rooted and real.
We supported Samal Buildcon with a full suite of brand building services, including communication tone, storytelling direction, and digital asset development. A key part of the engagement was their LinkedIn management, where we shifted the content strategy from typical project updates to wisdom-led storytelling. We explored themes like building with values, what legacy looks like in business, and how construction is more than just concrete—it’s commitment.
Each post was designed to feel intentional and reflective, slowly building a digital presence that earned trust without trying to sell.
Increase in Engagement
Faster Page Load Times
Growth in Conversion
Visual Style Guide Creation
The visual identity was crafted to reflect the company’s intergenerational ethos. We created brand guidelines that included a soft yet confident color palette, professional yet human typography, and layout structures that allowed both stories and projects to shine without competing.
Sparklabs transformed our digital presence with their innovative strategies and expert team. Our engagement and sales have skyrocketed. We couldn't be happier with the results. Highly recommend their services!
